George H. Gallup

Gallup, Inc. provides management consulting services for clients in the automotive, education, financial, government, healthcare, and manufacturing sectors. It offers services in the fields of market research, customer engagement, employment branding, and behavioral economics. The firm develops the Microeconomic Path as a framework by which leaders and companies could maximize human nature to accelerate organizational performance. The company was founded in 1935 and is headquartered in Washington, DC.