Loke Kah Meng

Hong Leong Assurance Bhd. (HLA) is an insurance management firm headquartered in Petaling Jaya, Malaysia. The firm began as a General Insurance business under the name of Malaysia Pacific Insurance Berhad in 1972. The Life Insurance business was added to their portfolio a year later. In December 1982, HLA was founded eventually acquiring the entire General and Life business of Malaysia Pacific Insurance. They are a subsidiary of HLA Holdings Sdn. Bhd., ultimately owned by Hong Leong Company (Malaysia) Bhd. HLA offers a range of life and general insurance products to Malaysian clients. In addition, they provide customized insurance solutions for commercial business risks.