Richard Luker

Dr. Luker formed the Leisure Intelligence Group in 2001 to provide services to integrate the data needed for effective leisure marketing from several sources and vendors, extending a sports-related application to all leisure activities.
In 1994, Dr. Luker founded the ESPN (Chilton) Sports Poll.
The Sports Poll was the first ongoing intelligence gathering service dedicated to collecting information from Americans with respect to sports-related interests and activities.
Sports Poll counts as its clients more than 20 major corporate sponsors, including Anheuser-Busch, McDonald's, Coca-Cola, Nike, General Motors, Ford, Sports Illustrated, FOX, ABC and Turner.
He is also on the Advisory Board for Falconhead Capital.
Dr. Luker received a Ph.D.
from the University of Michigan.