Onat Roldan

After graduating with an AB Interdisciplinary Studies degree at the Ateneo de Manila University, Mr. Roldan plunged immediately to work, starting as a copywriter for Great Wall Advertising.
He remained in the creatives field, climbing the ranks and gaining experience with respected companies such as DDB, McCann, and Well.
He then set up his own design and activation firm through which he learned other aspects of business like account management and financials.
BBDO then called him up at the time it was setting up Proximity, a digital agency, so his career pivoted from creatives to management.
From there he helped set up Proximity, then moved to J.
Walter Thompson to set up its non-traditional business unit like activation, digital and PR.
After JWT he was able to bring the same achievements to Ace Saatchi and Saatchi.
His next move was to Cheil Philippines, whom he helped build presence, then finally to Y&R Philippines, where he was tasked to lead its digital transformation.