Katie Freiberg

Katie advises TSG partner companies on growth marketing strategies, focusing primarily on performance marketing.
In addition to paid marketing, she helps brands with marketing related technical needs like, pixel implementation, data feed setup, Google Analytics tracking, and more.
She also works with companies to analyze and find insights in their customer data, beyond just paid marketing results (e.g.
CAC / LTV / New vs.
Repeat customer metrics, etc.) Prior to TSG, she led teams managing 8-figure performance marketing budgets for brands in the retail and gaming sectors.
Most recently, Katie was the Head of Growth at ThirdLove, where she led a team that executed all paid marketing channels (both online and offline) and for a brief period, also managed the email marketing team.
During her time there she worked closely with the data science team to provide feedback and recommendations on the various data models they used for performance marketing, as well as, the in-house MMM and attribution models that helped with budget and revenue forecasting.
She studied Political Science at Point Loma Nazarene University and continues to stay involved in politics by running digital marketing campaigns for candidates running in state level elections.