Arda Koterin

Insider Pte Ltd. is a customer data platform (CDP) that helps businesses deliver personalized customer experiences across channels. The company is based in Singapore, Singapore. The Singaporean company's CDP connects customer data, predicts behavior with AI, and individualizes experiences. and has subsidiaries in Australia. Insider offers solutions for personalized web experiences, product discovery, journey orchestration, and automotive marketing. The company also provides marketing resources such as guides, eBooks, case studies, webinars, and industry news. Founded by Mehmet Sinan Toktay, Hande Cilingir, Okan Yedibela, Serhat Soyuerel, Muharrem Derinkök, and Arda Koterin, Hande Cilingir has been the CEO since incorporation.