Andrew Merinoff

Part of Next Century Spirits LLC, XED Beverage Co Inc. is a health-conscious beverage company that is pioneering the 4th category of beverage alcohol. XED Beverage Co is based in New York, NY and was acquired by Next Century Spirits LLC on November 03, 2022. XED's first brand, Sesh, has already become a top 10 performing brand in key markets since its launch in March 2021. The company has also launched its brand, Hape Sake Spritz, exclusively this year and has several high-profile celebrity brands in the development pipeline. The company, founded in 2019 by Nate Medow and Zeke Bronfman, has a fast-growing portfolio of brands that offer bold, authentic flavors at the intersection of health and wellness. Ezekiel Bronfman has been the CEO since 2019.