Andrea Imperiali

Auditel provides a statistical estimate, authoritative and impartial in hearing the television in Italy. Since 1986, Auditel notes 24 hour, minute by minute, 'the whole ' TV, national and local levels, as seen through different sources, including terrestrial, satellite, analog and digital. Auditel is a Joint Industry Committee (JIC) that is a tripartite body that brings together the three components of the television market: -Investor Advertising -Agencies and media centers -Target companies

Utenti Pubblicità Associati (UPA) is a Milan-based associative body that brings together the most important and prestigious industrial, commercial, and service companies that invest in advertising and communication. UPA's mission is to promote and support the interests of its members in the field of advertising and communication.