Wendy McAdam

Positive Coaching Alliance is a non-profit company that serves as a catalyst for a positive youth sports culture. The company is based in Oakland, CA. The company provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for all kids, in all communities across the world, through sports. Positive Coaching Alliance also offers a PCA Development Zone® resource center where thousands of resources can be searched to develop better athletes and better people. The company was founded by Jim Thompson. The CEO is Janet Carter.