Thomas DeLuca

Hipcricket, Inc. provided mobile marketing technology and services that enabled brands, advertising agencies, and media companies to integrate promotions, video and other digital content through the Internet and mobile devices. The firm's offerings allowed marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Its AD LIFE platform facilitated consumer brand interaction and the ability to track and analyze campaign results. The AD LIFE platform solved the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. The company also provided business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. Hipcricket was founded by Mark D. Severini in 1999 and was headquartered in Bellevue, WA.

Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile Web sites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable successes through an industry-leading 90,000 campaigns for clients such as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video. Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Dallas, Chicago, Los Angeles and Mexico City.