Tze Yen Tai

Tze Yen Tai is currently the Head-Digital Marketing at Senheng Electric (Kl) Sdn.
Bhd.
since 2017 and the Vice President-Marketing & Communication at Senheng New Retail Bhd.
since 2022.
Previously, Mr. Tai worked as a Marketing Manager at Maxis Bhd.
from 2008 to 2013.
Mr. Tai also held positions as Head-Marketing at Clara International Beauty Group Sdn.
and Depaddle Sdn.
Additionally, Mr. Tai worked as an Operations Manager at F J Benjamin (M) Sdn.
Mr. Tai completed an undergraduate degree from the University of Southern Queensland in 1996.