Steve LaFrance

Innovate MR LLC is an independent sampling company that provides faster answers to business and consumer audiences through online and mobile surveys. The company is based in Calabasas, CA, and has subsidiaries in the United States. The company was established in 2014 by industry pioneers who have spent over two decades in the online sampling industry. Innovate MR focuses on enhancing the quality of its clients' market research by using its proprietary software, deep respondent sourcing and screening expertise, and client service model to provide insights professionals timely access to high-quality, unique survey respondent populations. The co-founders of the company are George M. Llorens, Gregg B. Lavin, and Matthew D. Dusig, and Lisa Wilding-Brown has been the CEO of the company since 2014.