Ida Gerd Marie Backlund

Rapunzel of Sweden AB supplies hair extension and related products. It provides hair care and styling products, which include shampoos, conditioners, hair masks, magic fibers for thinning hair, styling tools, brushes and combs, and accessories. The firm also sells hairpieces clip-in products, such as hair buns, headbands, clips, and bangs; and wigs, which include lace front wigs (synthetic), party and classic wigs, human hair hand tied lace wigs, and wig accessories. It provides accessories for extensions, such as clip-on accessories, nail hair accessories, heat iron products for nail hair, micro ring accessories, tape-on products, and glues and removers; and accessories and beauty products. The company was founded by Ida Gerd Marie Backlund in 2007 and is headquartered in Umea, Sweden.