Chris Copeland

Part of Invisibly, Inc., Vrity Values LLC is a company that empowers other companies with AI-based tools to measure the financial impact of brand values. The company is based in Chesterfield, MO. Vrity's Values Return Index provides always-on measurements of 20 key values, resulting in a values equity metric that indicates the real-time financial impact of a brand's values. Vrity was founded in 2020 by Chris Copeland and Jesse Wolfersberger, who has been the CEO since then. Vrity Values was acquired by Invisibly, Inc. on May 12, 2022.

Yieldbot, Inc. operates as an ad-tech company that lets advertisers buy display ads via search-style keywords. The firm allows advertisers to buy display ads in the same way they would search. The company was founded by Donna Romer, Richard Shea, and Jonathan Mendez in 2010 and is headquartered in New York, NY.