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Hero AG engages in the production of branded nutritional food products. The firm operates through the following segments: Europe, North America, and Emerging Markets. The Europe segment produces and sells consumer food products such as natural spreads, healthy snacks, baby and toddler food, gluten free, and baby and toddler milk and specialties. The North America segment offers baby and toddler food products. The Emerging Markets segment covers China, Egypt, Russia, Turkey, Brazil, and other export countries operations. The company was founded by Gustav Henckell and Gustav Zeiler in 1886 and is headquartered in Lenzburg, Switzerland.

Hero Nederland BV develops, produces and markets soft drinks, jams and semi manufactured fruit products. The company was founded in 1914 and headquartered in Breda, the Netherlands.