Sharon Rechter

BFTV LLC, also known as First Media, is a multi-platform digital company that produces engaging content to inspire action and make everyday life extraordinary. The private company is based in Los Angeles, CA, and has subsidiaries in the United States and the United Kingdom. The company has several subsidiaries, including BabyFirst, Blossom, Inspire Uplift, Blusher, and So Yummy, which produce content related to parenting, lifestyle, DIY, beauty, and food. First Media connects brands to more consumers than any other publisher on the internet and offers performance marketing services with in-house production, media purchasing, reporting, and effective toolkits for DTC. The CEO of the company is Guy Oranim.