Panithan Pongpairoj

Sunshine Corporation Public Company Limited, formerly known as D E Capital Public Company Limited, operates its hire purchase business under the “Distar” brand name which includes household electrical appliances, office equipments, motorcycles etc. The Company operates the before and after sales services directly at the customer houses. Their customer groups are from the middle to low income earners who live outside the municipal areas of all provinces in Thailand. The Company operates two types of hire purchase method which are: 1. Hire purchase through the Company’s branches The Company sells directly to retail customers through sale representatives. 2. Hire purchase through hire purchase dealers The Company makes hire purchase sale directly to the “hire purchase dealers” by offering cheaper prices and shorter hire purchase terms than selling directly to normal retail customers. These “hire purchase dealers “will then re-sell products to their customer group bases either in cash or hire purchase.