Kay Cheong Choong

DeGem Bhd. is an investment holding company, which engages in the provision of management services. It operates through the following segments: Retail, Design, and Distribution; Manufacturing; and Investment Holding and Property Investment. The Retail, Design, and Distribution segment focuses in the supply and retail of jewellery, diamonds, precious gemstones, and gold bullion. The Manufacturing segment manufactures and trade gold and jewellery. The Investment Holding and Property Investment segment involves in the investments in subsidiaries and properties. The company was founded in 1982 and is headquartered in Kuala Lumpur, Malaysia.

Diamond & Platinum Sdn. Bhd. designs and distributes jewelry products made from platinum and diamond. The company was founded by Choong Kay Cheong in 1999 and is headquartered in Kuala Lumpur, Malaysia.