Götz Möller

Smartrac NV develops, manufactures, and supplies radio-frequency identification components for a broad bandwidth of applications. Its products are used in a wide array of applications including access control, animal identification, automated fare collection, border control, contactless payment, electronic product identification, industry, libraries, media management, laundry, logistics, retail, and public transport. The company was founded by Richard Rudy Bird and Manfred Rietzler in 2000 and is headquartered in Amsterdam, the Netherlands.