Gary Herman

Elegance Brands, Inc. is a beverage company that specializes in developing, marketing, and distributing innovative products. The private company is based in Beverly Hills, CA, and was founded by Raj Beri, who has been the CEO since incorporation. The company offers a range of functional beverages, super-premium spirits, and alcohol brands, including Gorilla Hemp CBD Energy Drink, Sway Energy + Immunity Drink, Elegance Vodka, and Voco Canned Cocktail. Elegance Brands distributes its products through a network of distributors as well as direct-to-consumer via its various brand websites.

Innovation Beverage Group Ltd. engages in developing, manufacturing, marketing, exporting, and retailing alcoholic and non-alcoholic brands. The company was founded by Meena Beri, Amit Beri and Sahil Beri on April 20, 2018 and is headquartered in Seven Hills, Australia.