Brendan J. Smith

Motive Interactive, Inc. operates as a performance-based online and mobile marketing network that represents brands across verticals with a focus on user acquisition in segments including the mobile and online game segments. The firm provides mobile marketing and user acquisition services to mobile app companies through its programmatic ad technology. The company was founded by Bredan J. Smith and Colin Johnson in 2003 and is headquartered in San Diego, CA.

The Interactive Advertising Bureau is an association of companies involved in online, interactive broadcasting, email, wireless, and interactive television media. The private company is based in New York, NY. The company was founded by Stephen Goldberg, Rich A. LeFurgy, Michele Azan, and María Teresa Arnal. David Cohen has been the CEO of the company since 2020.