Sawako Nohara founded IPSe Marketing, Inc. Currently, she is President & Representative Director at this company. Ms. Nohara is also on the board of Daiichi Sankyo Co., Ltd., Sompo Holdings, Inc., Japan Post Bank Co., Ltd. and Mobile Society Research Institute and Professor at Keio Media Design and Professor at Keio University.

Sawako Nohara previously was Researcher at Institute of Living Science and Head-E-Commerce Business Development at InfoCom Research, Inc.

Ms. Nohara received an undergraduate degree from Nagoya University and a graduate degree from Ochanomizu University.