Luiz Frias is a businessperson who founded Universo Online SA and who has been at the helm of 8 different companies.

He occupies the position of Chairman & Chief Executive Officer for PagSeguro Digital Ltd., Chairman & Chief Executive Officer for Universo Online SA, Chief Executive Officer of Empresa Folha da Manhã SA, Chief Executive Officer at Grupo Folha SA, Chief Executive Officer for Folha Participaçoes SA (a subsidiary of Grupo Folha SA), Chief Executive Officer for Larimus Participaçoes Ltda., Chief Executive Officer at Transfolha Transporte e Distribuição Ltda. and Chief Executive Officer for Folhapar SA. Mr. Frias is also Managing Partner at Dules Participaçoes Ltda. and on the board of 5 other companies.

He received an undergraduate degree from the University of Sao Paulo, a graduate degree from the University of Cambridge and a graduate degree from Sorbonne University.

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